{"id":1581,"date":"2011-11-12T00:17:00","date_gmt":"2011-11-12T00:17:00","guid":{"rendered":"https:\/\/www.pauloacosta.com\/index.php\/2011\/11\/12\/descobrindo-qual-a-palavra-chave-pesquisada-para-chegar-ao-site\/"},"modified":"2011-11-12T00:17:00","modified_gmt":"2011-11-12T00:17:00","slug":"descobrindo-qual-a-palavra-chave-pesquisada-para-chegar-ao-site","status":"publish","type":"post","link":"https:\/\/www.pauloacosta.com\/2011\/11\/descobrindo-qual-a-palavra-chave-pesquisada-para-chegar-ao-site.html","title":{"rendered":"Descobrindo qual a palavra-chave pesquisada para chegar ao site"},"content":{"rendered":"

Uma das principais fontes de origem de tr\u00e1fego para um site s\u00e3o os sistemas de busca. O Google, em alguns sites, \u00e9 respons\u00e1vel por at\u00e9 90% de todo os visitantes. Por esse motivo \u00e9 necess\u00e1rio descobrir o que o visitante procurava no site de busca quando encontrou a p\u00e1gina do seu site que ele visitou. Facilitando assim descobrir nichos e assuntos a serem explorados em futuros posts.<\/p>\n

A fun\u00e7\u00e3o abaixo, em PHP, tem justamente este objetivo, descobrir as palavras-chave utilizadas no site de busca no momento em que ele encontrou seu site.<\/p>\n

[sourcecode language=”php”]
function searchEngineKeyword ($pstr_URLReferer) {<\/p>\n

if(!$pstr_URLReferer) return ”;
$lstr_URLRefererParts = parse_url($pstr_URLReferer);
$lstr_queryString = isset($lstr_URLRefererParts[‘query’]) ? $lstr_URLRefererParts[‘query’] : (isset($lstr_URLRefererParts[‘fragment’]) ? $lstr_URLRefererParts[‘fragment’] : ”);
if(!$lstr_queryString) return ”;
parse_str($lstr_queryString, $lstr_queryStringParts);
return isset($lstr_queryStringParts[‘q’]) ? $lstr_queryStringParts[‘q’] : (isset($lstr_queryStringParts[‘p’]) ? $lstr_queryStringParts[‘p’] : ”);<\/p>\n

}
[\/sourcecode]<\/p>\n

Como utilizar:<\/p>\n

[sourcecode language=”php”]
echo searchEngineKeyword ( $_SERVER[‘HTTP_REFERER’] );
[\/sourcecode]<\/p>\n

Fonte: EletricToolbox<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Uma das principais fontes de origem de tr\u00e1fego para um site s\u00e3o os sistemas de busca. O Google, em alguns sites, \u00e9 respons\u00e1vel por at\u00e9 90% de todo os visitantes. Por esse motivo \u00e9 necess\u00e1rio descobrir o que o visitante procurava no site de busca quando encontrou a p\u00e1gina do seu site que ele visitou. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1070,810,416,1069,28,1068,1071],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pauloacosta.com\/wp-json\/wp\/v2\/posts\/1581"}],"collection":[{"href":"https:\/\/www.pauloacosta.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pauloacosta.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pauloacosta.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pauloacosta.com\/wp-json\/wp\/v2\/comments?post=1581"}],"version-history":[{"count":0,"href":"https:\/\/www.pauloacosta.com\/wp-json\/wp\/v2\/posts\/1581\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pauloacosta.com\/wp-json\/wp\/v2\/media?parent=1581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pauloacosta.com\/wp-json\/wp\/v2\/categories?post=1581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pauloacosta.com\/wp-json\/wp\/v2\/tags?post=1581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}